Opening Remarks In modern fast-paced corporate environment, staying ahead of the competition is essential. Competitive analysis has always been a core strategy for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powe

    Introduction In today’s fast-paced corporate environment, maintaining an edge of the competition is essential. Market research has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this pro

    Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s capability to reshape social me